Why Companies Using Marketing Automation Get 7 Times More Traffic

Posted by Joanna Conti on April 09, 2015 in Marketing Automation

 

Research recently conducted on the websites of 104 B2B technology companies discovered something astounding – companies using marketing automation are getting 7 times the search traffic as those who don’t!  This is true even after removing the impact of company size from the analysis:

So why is marketing automation such a key driver of search traffic?  It’s not just the impact of the automation tool itself, but the fact that companies who are using marketing automation are more fully employing all the key components of content marketing.  92% are blogging, 81% have gated premium content such as eBooks on their website to generate leads, and 100% are using social media to promote their content:

 

 

Looking for the best way to get traffic to your website and increase your lead flow?  The data is clear – investing in content marketing and marketing automation should dramatically grow your business. 

 

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