If you’ve got a website that isn’t bringing in enough leads and sales revenue, you’ve come to the right place! We use incredibly-effective content marketing techniques and inexpensive marketing automation tools to help our clients grow their businesses extremely quickly.
The 3 Things Your Online Marketing Needs To Do
In order to be able to generate a lot of sales-ready leads for your business, your online marketing needs to accomplish three things well:
- Drive Traffic to Your Website: Your website needs to contain well-written, informative blog posts or web pages that answer the questions your ideal customers are searching for information about. It’s critical these pages be SEO-optimized for keywords your business can rank on the first page of Google search for; otherwise, your potential customers won’t ever learn of your site.
- Generate Leads: Unless you’re selling inexpensive products through your website, at least 98% of your website visitors will click away without signing up for your newsletter or otherwise letting you know who they are. For B2B companies, the best way to learn who might have a need for your products or services is to offer enticing eBooks, white papers or other premium content designed on subjects your ideal customers are extremely interested in.
- Turn Leads Into Sales: Once someone has downloaded an eBook or white paper, sending them additional information about that product or service will allow you to build a relationship of trust with them and, hopefully, move them through the buyer’s funnel. By using a marketing automation tool to do so, you’ll be able to tell when they’re nearing a purchase decision by what they click on in the follow-up emails and by the pages they visit on your website, allowing your sales team to be alerted to contact them at just the right time.
We work with clients at all different stages, tailoring our program to include only the elements you need. Your options include:
The Marketing Fast Track Program
If you are new to the world of content marketing, our Marketing Fast Track will quickly create the online content you need to turn your website into a lead-generating machine. Following an in-depth strategic analysis, we will create thoughtful, SEO-optimized blog posts that will attract potential customers to your website and downloadable eBooks your ideal customer will find fascinating. We will also set up marketing automation campaigns to cultivate the leads you generate and move them through the buyer's funnel. At the end of six months, you will have 21 carefully-crafted, SEO-optimized blog posts driving traffic to your website, two enticing eBooks, and proven lead cultivation campaigns in place. Get on the Marketing Fast Track today!
Developing eBooks & Research Reports
If you're already blogging regularly but not generating very many leads, we can develop data-driven eBooks, white papers, and case studies on an a la carte basis that will entice your ideal customer to share their email address with you. And, because you will know exactly what each person is interested in, you can build a trusting relationship with each person by tailoring your communications with them to their interests. See examples here.
Converting Leads to Sales
If you’re generating leads online but not seeing the sales you deserve, we will set up and manage a marketing automation program that will move leads through the buyer funnel and let you know when their behavior indicates they’re nearing a purchase decision. And because we work with Act-On under an agency pricing model, we’re able to provide our clients with full-service marketing automation at an amazingly-inexpensive price. Learn more here.
If you’re unhappy with the results of your current online marketing, let’s brainstorm how we can best help you. Please call (410) 757-2811.