Getting more traffic to your website is both an art and a science, and it starts with choosing the right title for each page or blog post. We’ll illustrate the process with this page.
Which of the following keyword phrases do you think is the best title for this page?
- How to drive traffic to your website
- How to get traffic to your website
Both keyword phrases receive 720 Google searches per month according to SEMRush. However, because people use the terminology “driving website traffic” in our buyer interviews, “drive traffic” was our first choice. We also thought the term had more pizazz than “get traffic” does.
So we should title the page “How to drive traffic to your website”, right? Not so fast. If you stop your analysis here, you’ve made a serious mistake. Because the fact is that it is almost impossible for a website that doesn’t already have enormous traffic to earn a position on the first page of Google search for this term.
Choosing Less-Competitive Keywords
Google the term to see why. All ten entries on the first page of Google search point to pages on highly-respected websites receiving very high traffic. The entry in the #10 position on February 5, for example, is for Mashable.com, which has a domain authority of 9.55 (on a 1-10 logarithmic scale) and 279 million backlinks pointing to their domain! A typical company website getting 50 to 250 search visits per day (versus Mashable’s 39 million) is simply not going to have the power to budge Mashable from its page 1 position.
Fortunately, the competition for “how to get traffic to your website” is not of the same caliber. The entry in the 10th position is from Reputation Capital Media Services, a relatively-unknown content marketing company. Its domain authority is 3.1, the site has 42,618 backlinks (which still seems a bit formidable), and it gets a far more modest 144 daily search visits. While it may not be easy to push this post off the first page of search, we at least have a fighting chance.
Google will take all sorts of factors into account as it decides where to place our entry. It will try to determine the relative quality of the content on each page by considering how long visitors stay on the page, how often the page is shared on social media, and how many backlinks there are to the page from other respected websites. Other factors within our control are how quickly the page loads, whether it looks good on a mobile phone, and how often new content is added to the website.
In the past, many companies tried to game Google by doing things like buying backlinks from junky link farms. Google continually improves its search algorithm and now penalizes companies that use these sorts of black hat SEO techniques.
The Best Way to Get More Traffic
The best way to get traffic to your website is to invest the time in creating useful, fascinating content and incorporating relevant, less-competitive keyword phrases in its title and body copy.
Finding the best keywords for a blog post or web page is a time-consuming, iterative process. While there are many SEO tools you can use, we’ve had the most success using SEMRush, Google Adwords Keyword Planner, and Term Explorer to choose the best keywords for our content.
Want to partner with a data-driven content marketing firm you can trust to write SEO-optimized blog posts and premium content which answer the questions of your ideal customers? Learn more about our Marketing Fast Track program or request a free consultation now: