Curious How Your Marketing Compares to Your Peers?

Posted by Joanna Conti on May 01, 2015 in Technology Marketing

Impact Marketing Group just completed a major analysis of the online marketing of 104 B2B technology companies of various sizes. In addition to looking at estimated search traffic, we studied how frequently companies were blogging, using social media, and offering premium content as well as whether they were cultivating leads through a marketing automation program.

What we found was astounding – technology companies who are doing content marketing are getting 7 times the search traffic as those who aren't!  If you’d like to see how your marketing compares to that of other companies of various sizes, download our free State of Online Technology Marketing report:

Content marketing works so well because it takes advantage of how prospective customers act today.  Because 81% of people considering purchasing a new product or service start by searching the internet for information,  the secret to attracting their attention is to create informative, non-sales-y, SEO-optimized blog posts or web pages on the subjects they're searching for.  If your website contains useful eBooks, white papers and other premium content that is interesting to them, these prospective customers will give you their email address.  Then once you know exactly what products or services they're interested in, you can use marketing automation tools to send them additional information tailored to their interests and also alert your sales team when it appears from their behavior on your website that they're nearing a purchase decision.

Impact Marketing Group works with companies to create powerful, lead-generating content marketing programs in three different ways.  We can:

We would love to help you put the power of content marketing to work growing your business.  To talk about your options, please email us or call us today at (410) 757-2811.