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Posted by Joanna Conti on December 20, 2014 in Content Marketing

As I re-entered the business world after five years in politics, I was shocked to learn that marketing had changed completely while I was gone.  As I shared my excitement with friends running small- to mid-sized companies, I learned that most of them had missed these changes too.

Posted by Joanna Conti on December 04, 2014 in Content Marketing

The world of marketing has changed drastically in recent years.  While these changes represent a tremendous opportunity for smaller companies to grow, succeeding in this new customer-driven world will require most companies to radically change their marketing. 

Posted by Joanna Conti on November 16, 2014 in Content Marketing

Emails can be the most powerful marketing tool in your arsenal.  Unfortunately, most emails disappear without a trace.  Here are 5 keys to making yours more effective.

Posted by Joanna Conti on October 03, 2014 in Website Design

In today’s internet age, having a compelling website is integral to the success of most companies.  It’s your calling card, and you want it to wow potential customers.

Posted by Joanna Conti on August 14, 2014 in Data Analytics

Despite all the hype that big data is getting recently, small or mid-sized companies tend to think that big data is a game they’re too small to play.  Nothing could be further from the truth.

Posted by Joanna Conti on July 04, 2014 in

This month’s Consumer Reports survey of the fast food industry contained some surprising findings -- customers rated the taste of the flagship products of the biggest fast food chains very poorly.