Technology Marketing

Posted by Joanna Conti on May 01, 2015 in Technology Marketing

Impact Marketing Group just completed a major analysis of the online marketing of 104 B2B technology companies of various sizes. In addition to looking at estimated search traffic, we studied how frequently companies were blogging, using social media, offering premium content and cultivating leads through a marketing automation program.

Posted by Joanna Conti on January 12, 2015 in Technology Marketing

Selling complex high tech products and services has always been challenging, but recent changes in technology buyer behavior have made the sales process even more difficult. 

Posted by Joanna Conti on January 04, 2015 in Technology Marketing

This 4 minute video from Computing Forever's Dave Cullen showcases 5 incredibly innovative products introduced in 2014.