Blog

Posted by Joanna Conti on August 12, 2015 in Content Marketing

Are you still marketing the way you were back when the Yellow Pages reigned supreme?  If you expect potential customers to look up your company by category type (i.e., “web design company”) and then give you a call for more info, you’re not taking advantage of the way people shop today.

Posted by Joanna Conti on May 13, 2015 in Marketing Automation

You've heard about the tremendous difference marketing automation can make but can’t afford to pay $800 to $2,000 per month just for the software?  We heard you!

Posted by Joanna Conti on May 05, 2015 in Content Marketing

Is your website delivering a steady stream of qualified leads or customers to your business?  If not, our six-week training course will teach you everything you need to know to turn your website into a lead-generating machine.

Posted by Joanna Conti on May 01, 2015 in Technology Marketing

Impact Marketing Group just completed a major analysis of the online marketing of 104 B2B technology companies of various sizes. In addition to looking at estimated search traffic, we studied how frequently companies were blogging, using social media, offering premium content and cultivating leads through a marketing automation program.

Posted by Joanna Conti on April 14, 2015 in Website Design

After repeated warnings about how important it is for websites to be easy to read on mobile phones and tablets, Google is finally taking action.  Wondering how many companies will be hurt by the new algorithm?

Posted by Joanna Conti on April 09, 2015 in Marketing Automation

Research recently conducted on the websites of 104 B2B technology companies discovered something astounding – companies using marketing automation are getting 7 times the search traffic as those who don’t!

Posted by Joanna Conti on January 12, 2015 in Technology Marketing

Selling complex high tech products and services has always been challenging, but recent changes in technology buyer behavior have made the sales process even more difficult. 

Posted by Joanna Conti on January 04, 2015 in Technology Marketing

This 4 minute video from Computing Forever's Dave Cullen showcases 5 incredibly innovative products introduced in 2014.