Blog

Are you still marketing the way you were back when the Yellow Pages reigned supreme?  If you expect potential customers to look up your company by category type (i.e., “web design company”) and then give you a call for more info, you’re not taking advantage of the way people shop today.

You've heard about the tremendous difference marketing automation can make but can’t afford to pay $800 to $2,000 per month just for the software?  We heard you!

Is your website delivering a steady stream of qualified leads or customers to your business?  If not, our six-week training course will teach you everything you need to know to turn your website into a lead-generating machine.

Impact Marketing Group just completed a major analysis of the online marketing of 104 B2B technology companies of various sizes. In addition to looking at estimated search traffic, we studied how frequently companies were blogging, using social media, offering premium content and cultivating leads through a marketing automation program.

After repeated warnings about how important it is for websites to be easy to read on mobile phones and tablets, Google is finally taking action.  Wondering how many companies will be hurt by the new algorithm?

Selling complex high tech products and services has always been challenging, but recent changes in technology buyer behavior have made the sales process even more difficult. 

This 4 minute video from Computing Forever's Dave Cullen showcases 5 incredibly innovative products introduced in 2014.